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News - Expert System’s COGITO® Monitor Available as Semantic PlatformSemantic Technology Conference, San Francisco - CA 6-23-2010 San Francisco – June 23, 2010 - Expert System, leading provider of semantic software that searches, discovers, classifies and interprets text information, announces a new platform version of COGITO® Monitor. Using natural language processing, COGITO Monitor uncovers, processes and analyzes Web-based text even within unstructured social media platforms. The COGITO Monitor platform is available with an API, so users can integrate with other technology solutions such as business intelligence, master data management, or reporting applications.  CRIBIS D&B is the CRIF Group company involved in developing and distributing online information solutions on an international scale, for the strategic management of credit and marketing activities, and for access to information on companies, sectors and markets worldwide. Used by more than 20,000 companies and banking institutions throughout the world, CRIBIS D&B online source for credit and business information is unique in its field thanks to its ability to aggregate information sourced from many different internationally acclaimed providers and locally-based sources, and supplies online credit and business information on over 155 million companies worldwide. While CRIBIS D&B services provide access to in-depth credit, financial and business information on millions of companies and industries world-wide directly and from the most reliable information providers, the company wanted to integrate those capabilities with a technology that could flag what was discussing online in order to provide customers with integrated reports that could include opinions on companies, industries and countries, trends, etc. To meet customers’ needs and address their questions and concerns during tumultuous economic times, CRIBIS D&B called on Expert System to help identify opportunities to connect with consumers. “Our primary responsibility is to provide optimum service to our customers,” said CRIBIS D&B Managing Director Marco Preti. “There is no way we could truly meet the needs of companies and financial institutions that serve them without monitoring discussions and sentiment online. With Expert System’s help, we have an accurate view of topics, trends and conversations we need to address immediately.” COGITO Monitor automatically searches, tallies and graphs customers’ feedback about products and services from millions of Web pages. Unlike most sentiment monitoring tools, COGITO Monitor not only understands what is being discussed, but how it is being discussed so companies can make more informed business decisions. “In turbulent industries such as financial services, American auto and oil, it is especially critical to hear the voice of the consumer,” said Expert System CEO J. Brooke Aker. “Companies need to know how their customers feel about their products, services, brands and competitors to be able to grown and improve. Most companies don’t know where to look first. COGITO Monitor culls public sentiment from the social media forums that hold such important data so companies can become industry leaders.” CRIBIS D&B is a CRIF Group company: Global banking and credit management leader, CRIF, handles critical consumer data from 1,700 banks and financial institutions located all over the world. http://www.cribisdnb.com/ |
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